Mount Snowdon

Tastes change - but you can rely on some things to remain the same. That's the beauty of Snowdonia Mountains and Coast. It's cool and classic all at the same time. Those big, bold mountains aren't about to change. But the way you can experience them has changed with the times. So it's not suprising that we are Britain's activity capital. Adventure sports, water sports, mountain biking, horse riding, walking, fishing, golfing... you name it, you can 'go do it' here.

We're very much in tune with today's short breaks and holidays. The seaside is as popular as ever - and there's a huge slice of beautiful coastline to savour including the Lleyn Peninsula which celebrates it's 50th anniversary as an area of outstanding natural beauty in 2006/07. But it's not just sand and sea that attracts visitors nowadays. They also come for the chic seaside hotels, the buzz of fashionable wine bars and the cosmopolitan food scene at bistros, restaurants and gastropubs.

Old and new blend seamlessly in Snowdonia. You can visit thousand year old castles and up to the minute family attractions, go to traditional country fairs and catch a performance by Bryn Terfel and friends, see arts and crafts that are strikingly modern yet rooted in Snowdonia's rich cultural heritage. You'll also be greeted by what we call Croeso. It may well be served up with a modern twist but whenever you come - summer or winter - you'll soon know what it means.

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